The words “truth” and “selling” may seem like a dichotomy these days, especially to buyers. So, what is the truth in selling?
First, it is exhibiting integrity which is always doing what you say you will do.
When I was growing up my Mom used to tell me “it is important to not only pay attention to what a person says, but more importantly, what they do.”
Second, it is being honorable, which is always respecting people regardless of the situation.
Third, it is having sound moral character which is always doing what is in the best interest of the client and employer, not self.
Finally, although some would like it to be, truth is not a word in which you decide to change the definition in order to conveniently suit your situation.
Truth is the truth.