The Truth In Selling

Sales & Marketing Workshops
 

Greg is one of the most impressive, enjoyable clients we have ever had. He has an incredible gift of understanding technology and translating difficult terms and concepts into simple ideas. His attention to detail, organization, highly developed communication skills and knowledge of marketing/sales, has a tremendous impact on the people he works with. As a result of these qualities, projects are always on time and on target, without stress or waste of resources. If you need an effective marketing/sales consultant, I would highly recommend to use Greg and his company Equipped To Sell!"

 

Silvana Rosero

Producer/Director

Small Pond Video Productions

EQ2S - Sales & Marketing Workshops

EQ2S Workshops are ideal for a company's sales or marketing organization needing help with a specific area of sales and/or marketing but don’t have the time and/or expertise to execute. 

 

Sales Workshops include:

 

How to Create Demand and Fill the Sales Pipeline –

During this one (1) day workshop EQ2S will employ a five (5) step process that will teach you how to fill the sales pipeline with Ideal Target Client prospective companies.

 

Building Your Company’s Sales Strategy –

A one (1) or two (2) day sales strategy workshop designed to answer the following critical questions for your company by employing easy to follow proprietary processes:

  • What do you (want to) sell?
  • Who do you (want to) sell to?
  • How do you (want to) sell?
  • Where do you (want to) sell?

The sales strategy workshop also includes:  

  • Conducting an Industry/Market Analysis
  • Identifying Ideal Target Client Profile
  • Conducting a SOWhaT Company Analysis
  • Conducting a Competitive Analysis
  • Identification of Obstacles Impeding Sales Success

 

Marketing Workshops include:

  

Identifying Your Company’s Ideal Target Client Profile–

A one (1) day workshop that employs a five (5) step process that will identify the key attributes and characteristics associated with your Ideal Target Client. This workshop also includes a SOWhaT Company Analysis, which asks “SoWhaT are  your company’s strengths, opportunities, weaknesses and threats?  And SoWhaT truly differentiates your company?”.  The SOWhaT Analysis may also include a Market and Competitive Analysis.

 

Discovering Your Company’s Unique Value Proposition –

A one (1) or two (2) day workshop.  The workshop walks you through a four (4) step process to discover your company’s over-arching value proposition.  Using the same process, the workshop will also help craft compelling business impacting value propositions to aid your sales process and sales team. In this workshop, a SOWhaT Analysis will also be conducted  which asks “SoWhaT are  your company’s strengths, opportunities, weaknesses and threats?"  and "SoWhaT truly differentiates your company?”.  The SOWhaT Analysis may also include a Market and Competitive Analysis.

 

Crafting Your Company’s Messaging and Positioning Statements –

A one (1) or two (2) day workshop that will identify the key components necessary to craft your company’s unique Messaging and Positioning Statements. EQ2S will employ a proprietary four (4) step process to create your company’s key positioning statement which is a no-nonsense statement of how your company is perceived in the minds of your target market. During the workshop, EQ2S will also employ a proprietary five (5) step process to create a key messaging for each target audience. Messaging put words behind your positioning that you can use to describe the more detailed aspects of your value proposition to customers and ideal target clients.